---
title: "Prioritise Stakeholder Engagement as Core Work"
source: "https://virtualddd.com/heuristics/prioritise-stakeholder-engagement-as-core-work/"
authors: ["Michael Plöd", "Beija Nigl", "Kenny Schwegler", "Andrea Magnorsky", "Andrew Harmel-Law"]
tags: ["sociotechnical systems", "collaborative modelling", "facilitating software architecture and design", "software architecture", "investment"]
type: "value based heuristics"
question: "How should architects justify and prioritize time spent on stakeholder communication and understanding?"
submitter: "Michael Plöd"
---

# Prioritise Stakeholder Engagement as Core Work

View stakeholder management and communication as an integral, non-negotiable part of an architect's core responsibilities, essential for aligning perspectives and ensuring successful change. This time is not discretionary but fundamental to the role. It is as critical as any technical design task.

## Examples

When questioned about time spent in non-technical meetings, an architect asserts that aligning key stakeholders is a primary task for successful architectural change.