---
title: "Separate engagement and revenue"
source: "https://virtualddd.com/heuristics/separate-engagement-and-revenue/"
authors: ["Nick Tune"]
tags: ["strategic design"]
type: "design heuristics"
question: "How do I design a bounded context?"
submitter: "Nick Tune"
---

# Separate engagement and revenue

## Short description

When looking for boundries you can group things that make money and things that don't make money but provide some value to the user.

## Examples

google has a search engine, but makes money out of ads. They don't get money from their users, but from selling ads.

## Context

Use these at a strategic level when defining bounded context. When you want to seperate core domains from supporting and generic subdomains