As software continues to dominate the business landscape, there is a growing need for better digital products built with a feedback-based approach. While many organizations think they are agile, interviewing customers and preparing design mockups for weeks, followed by a backlog with the whole plan, for example, is still waterfall development. Most people involved in product development are unaware of how having a project or a product mindset influences the digital solution. They usually blame the developers when the software becomes slow, hard to maintain and error-prone, but the developers can't solve the root cause of these problems.
During the talk, we will focus on identifying signs that your product development process is still waterfall-ish and the best practices for adopting a feedback-based approach. We will delve into how to decide what to build next and how much of it, define milestones, and determine when they are reached, to name a few examples. By doing so, you will leave better equipped to build digital products that are more responsive to customer needs, reduce the risk of failure, and promote innovation.
