Vladik Khononov- Tackling Complexity In Large-Scale Marketing Systems

video:

Explore DDD 2017 – Denver, Sept. 21-22

Turns out Domain-Driven Design works not only for cargo shipping. In this session, Vladik tells the story of Plexop. Plexop is a large-scale marketing system that spans over a dozen of different business domains – from the management of advertising spaces to sales agents’ commissions. To implement Plexop we had very limited resources and a very short time to market. That’s why we embraced Domain-Driven Design from day one, and boy did it payout.

He shows DDD allowed his team to manage complexities, talk on different strategies for defining context boundaries that they used, and of course, the things that they have learned the hard way by making mistakes.

About Vladik

Having over 15 years of experience in the software industry, Vladik has worked across multiple business domains, including advertisement, healthcare, telecommunications, and customer acquisition. Currently Vladik serves as the Chief Architect for Internovus, where he is in charge of large-scale projects, and an international developers team.

Vladik’s main areas of interest are Domain-Driven Design, Distributed Systems Design, Cloud Computing, and building effective teams.

When he's not geeking out, Vladik reads lots of books on various topics, photographs nature, and repairs his r/c aircraft.

WEBSITE: http://exploreddd.com
TWITTER: http://twitter.com/ExploreDDD

Tags

Follow us

Read our latest news from Virtual DDD on any of these social networks!

Recent videos

Systems Thinking Intro with Lorraine Steyn

Systems thinking is the macro behaviour that we must understand in analyzing our world. A system always produces what it is designed to do, even if that isn't at all what we meant it to do! Systems are self-maintaining, and contain balancing and/or reinforcing...