Heuristics
When working in a greenfield problem space, start by exploring with to-be process modelling.
When we start to explore the problem space with eventstorming in a green field there is no current process to explore. In this case we want to do eventstorming for the to-be situation. However we don't want to jump into design, so we do a process eventstorming on the to-be situation.
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How do you understand a model deeply enough to know if it fits your context?
How do you create regular opportunities for people to voice doubts without disrupting flow?
How do you recognize when your own anxiety is preventing you from addressing what the group needs?
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